Brand Identity • 2023 • Brand Designer
Exploring how typography, color, character and nostalgia can transform everyday supermarket branding.
CONCEPT & CREATIVE DIRECTION
Supermarket Brand Identity Exploration is a self-initiated branding project exploring the visual identities of neighborhood grocery stores. The project reimagines the supermarket as more than a functional retail space, giving each fictional market its own personality through custom typography, expressive color, mascots, symbols and signage-inspired graphics.
Each identity was developed as an individual concept while remaining connected through a playful, nostalgic visual language influenced by traditional grocery-store signage, vintage advertising, neighborhood markets and contemporary graphic design.
TOOLS
Adobe Photoshop & Illustrator
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